According to a recent Kauffman Foundation survey, 16.3% of aspiring entrepreneurs cited persuasiveness as a skill they would like to improve. No doubt, it's an essential skill underlying the success of most businesses, whether it's used to convince someone to invest or to compel someone to buy your stuff. So the better you understand your customer and where your product or service fits their needs and desires, the more persuasive you will be.
Here are a few tips for building up your persuasion muscle:
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