• Home
  • About/Robbin Block
  • Training
    • Marketing Event Calendar
    • Training Catalog
    • Mpower Hours
  • Services
  • Packages
  • Websites
    • Choosing a Web Designer
    • Website Portfolio
    • Website Services
    • Website Builder Tools
  • Resources
    • Marketing Tips
    • Blog
    • Market Research
    • Free Downloads
    • Low & No-Cost Images
    • Social Media Marketing
    • Earned & Advertising
    • Marketing Definitions
    • Directory
  • shop
  • Contact
Blockbeta
  • Home
  • About/Robbin Block
  • Training
    • Marketing Event Calendar
    • Training Catalog
    • Mpower Hours
  • Services
  • Packages
  • Websites
    • Choosing a Web Designer
    • Website Portfolio
    • Website Services
    • Website Builder Tools
  • Resources
    • Marketing Tips
    • Blog
    • Market Research
    • Free Downloads
    • Low & No-Cost Images
    • Social Media Marketing
    • Earned & Advertising
    • Marketing Definitions
    • Directory
  • shop
  • Contact

Block's Blog

Persuade Prospects and Customers to Take Action

6/28/2012

0 Comments

 
According to a recent Kauffman Foundation survey, 16.3% of aspiring entrepreneurs cited persuasiveness as a skill they would like to improve. No doubt, it's an essential skill underlying the success of most businesses, whether it's used to convince someone to invest or to compel someone to buy your stuff. So the better you understand your customer and where your product or service fits their needs and desires, the more persuasive you will be.

Here are a few tips for building up your persuasion muscle:

  1. Think about your ideal customer and write down their attributes. We marketers typically place them in these categories: geography, demographics, psychographics and behaviors. Get the chart
  2. Understanding psychographics -- or what your prospect thinks and cares about -- will help you get into your customers' heads. These attributes often cross demographic boundaries. Here's a way to find that info
  3. Behaviors have to do with timing, whether that's how frequently someone buys something, business cycles, seasonality or understanding the triggers that get them thinking about making a purchase. You have a better chance of connecting with a customer or persuading them to do something if you time it right. In my book, Social Persuasion I explain, "You want to be there when they're in the mood to listen or to buy."
  4. Another important concept outlined in the book is Zen Marketing (it's really Judo, but Zen sounds better). It means going with the flow or "...taking advantage of someone's movement and momentum to drive them in the direction you want, rather than fighting it. It's simply too expensive and time consuming to do otherwise. ...don't spend your time convincing a vegetarian that they should eat meat. Better to use your time convincing a meat eater to buy your particular brand of sausage." And that my friends is persuasion in a casing.
Subscribe to get our next post delivered right to your email inbox
0 Comments



Leave a Reply.

    Get my latest posts delivered right to your email inbox
    Or subscribe by RSS feed

    Robbin Block

    Sharing what I know and love about marketing small to medium businesses. About me

    Categories

    All
    Attraction Marketing
    Avoiding The Snake Oil
    Business Marketing Tips
    Coupons
    Digital Marketing
    Ecommerce
    Marketing Automation
    Marketing Planning
    Marketing Strategy
    Pricing Strategy
    Psychographics
    Search Engine Optimization (SEO)
    Slideshows
    Social Media
    Websites
    Workshops

    RSS Feed

BLOCKBETA MARKETING

​Seattle, WA

We work with expanding, high involvement B2B and B2C businesses. Typically complex, often high ticket/lower volume manufacturers, makers, services, consultants or online publishers. Channels: retail, ecommerce, direct.
Picture
Master Coach Business.com

featured Marketing services

Marketing Strategy
Brand Strategy
Digital Marketing
Marketing Action Plans
Marketing Training

Website building

Let us create a high-converting website for you (or fix the one you have). We specialize in Weebly, Squarespace, Shopify and Wordpress.
Book Robbin to Speak

Newsletter Signup

Ideas for bringing your marketing into focus: Tips, tools, workshops, freebies

You can unsubscribe anytime. For more details, review our Privacy Policy.

Thank you!

You have successfully joined our subscriber list.

.

Partner Sites

Check out Dempsee for free and low cost market research, including industry data, demographics and psychographics.
Minding Your Business: radio interviews of small business owners and experts in Seattle.
Disclosure: Some of the links on this site are affiliate links. If you click on the link and purchase an item, we will receive an affiliate commission.
Icons from Flaticon — Chaos
by Freepik, Brand by Geotatah, Website by Eucalyp
Privacy Policy | Copyright © 2021, Block Media LLC. All rights reserved. Seattle, WA * 206-335-5929
  • Home
  • About/Robbin Block
  • Training
    • Marketing Event Calendar
    • Training Catalog
    • Mpower Hours
  • Services
  • Packages
  • Websites
    • Choosing a Web Designer
    • Website Portfolio
    • Website Services
    • Website Builder Tools
  • Resources
    • Marketing Tips
    • Blog
    • Market Research
    • Free Downloads
    • Low & No-Cost Images
    • Social Media Marketing
    • Earned & Advertising
    • Marketing Definitions
    • Directory
  • shop
  • Contact